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Peekaboo Beans Announces Successful Launch of Social Retailing Distribution Model


October 24, 2018

Vancouver, BC Peekaboo Beans Inc (CSE:BEAN | OTCQB:PBBSF) (the “Company” or “Peekaboo Beans“), is pleased to report on the success of the updated loyalty programs implemented by the Company earlier this month. In addition to these programs, Peekaboo Beans has noted a significant increase in influencer activity on Instagram and Facebook.

Following the launch of these programs, the Company received approximately 400 paid memberships, 1200 referral account registrations and 460 affiliate enrollments in less than two weeks. The Company noted this significant interest in the loyalty programs has impacted the brand’s social media presence. With an average of 15 posts a week, users from around the world are tagging Peekaboo Beans in their social media posts, resulting in an increase of purchase orders and social engagement for the Company.

The aforementioned loyalty programs are connected to the Company’s transition from the traditional direct selling model to a modernized, technological approach to retail. Paid memberships provide loyal Peekaboo Beans members additional discounts and free shipping; referral accounts are for customers who sign up on the website and earn points for social media activity; and lastly, affiliates are registered sellers of Peekaboo Beans, who receive compensation through sales.

Peekaboo Beans has also noted over 25 significant influencers with followers ranging from 15,000 to upwards of 250,000 have posted images supporting Peekaboo Beans within the past few months. The Company has also seen images of Peekaboo Beans’ clothing posted from celebrity accounts on Instagram such as TV host and blogger Jillian Harris and Canadian Prime Minister Justin Trudeau, with follower counts ranging from 900,000 to 2.5 million. The profiles of these well-known influencers range from multiple TV show hosts on the popular North American channel HGTV, as well radio hosts, a well-known chef, interior designers, bloggers and more.

Traci Costa, President and CEO of Peekaboo Beans, commented, “Social media is becoming more and more significant to all areas of business-especially retail. At Peekaboo Beans, we’re cognizant of the trends that are currently driving the children’s apparel industry, and therefore know the influence and purchasing power that lies within social media and the loyal followers of the brand. Building this brand loyalty and increasing our distribution channels will lead to revenue growth and increased margins for the Company.”

About Peekaboo Beans Inc.

Peekaboo Beans is a children’s apparel brand with a focus on environmentally responsible clothes that are intentionally designed to inspire play. Through an omni-channel approach, Peekaboo Beans engages sellers through social platforms, including Instagram and Facebook, as well as online retailers, to maximize revenue and build brand loyalty. The Company works to promote a playful lifestyle for children by designing comfortable clothes that are built to last.

To learn more about Peekaboo Beans, visit:

On behalf of the Board of Directors,
Peekaboo Beans Inc.

Ms. Traci Costa, President and CEO
(604) 279-2326

For more information, please contact the Company at:

Reader Advisory

This news release may contain statements which constitute “forward-looking information”, including statements regarding the plans, intentions, beliefs and current expectations of the Company, its directors, or its officers with respect to the future business activities of the Company. The words “may”, “would”, “could”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” and similar expressions, as they relate to the Company, or its management, are intended to identify such forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future business activities and involve risks and uncertainties, and that the Company’s future business activities may differ materially from those in the forward-looking statements as a result of various factors, including, but not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

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