STRATEGY & MESSAGING
The key to building a solid investor base is to have the right message and the right approach to the market. With our 14 plus years of experience in the IR industry, we know what both retail and institutional investors are looking for. We work closely with your team to make sure your vision is communicated to potential shareholders in the most effective way possible through all available channels, whether it be your website, social media accounts, or press releases, to name a few.
INVESTOR OUTREACH
Kin maintains a vast network of influential industry players such as brokers, analysts, and accredited investors. These valuable leads have been fostered based on our track record of successful cooperation and many are actively seeking out new investment opportunities. We reach out to these investors the old-fashioned way: by picking up the phone and getting into a conversation. We also use all the digital tools at our disposal, such as email and social media, to strengthen your communication strategy.
DIGITAL MARKETING
For many businesses, online advertising is a hit-and-miss process that is rarely the subject of deep analysis. At Kin, we go the extra mile to make sure we are targeting the right people, on the right platform, with the right message, at the right time. We carefully monitor campaigns and make data-driven improvements along the way to ensure that ad campaigns are targeting prospects with the highest chances of converting.
CONTENT CREATION
A powerful content marketing plan can make a major impact by building trust and credibility in the eyes of potential shareholders. Regular content in the form of videos, graphics, and other media can establish you as an authority in your industry and attract valuable attention that can turn into increased liquidity. This content can be distributed through e-mail marketing campaigns and across social media platforms.
ANALYTICS AND REPORTING
Tracking progress and making data-driven decisions are important to moving your company forward and attracting shareholders. Kin has the tools and the expertise to track visitors to your website, important metrics on your social media accounts, and marketing campaign results. We send detailed reports that not only cover Kin’s activities, but also encompass share price performance and media tracking, to provide a holistic overview.
Our Process
Our methods are meant to tackle the two largest problems facing small cap companies: liquidity and communication. Everything we do is geared towards this goal and we work closely with your team, aligning with your values and your vision to attract new investors and maintain a strong relationship with current shareholders. If this sounds like something you would be interested in, reach out and we’d be more than happy to jump on a call and discuss how Kin Communications can assist you.
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