Former Yak Communications Inc. Founder and CMO Mitchel Shore to Accelerate Marketing and Customer Acquisition as Urban Continues Network Expansion Throughout Southern BC
Vancouver, BC – Urban Communications Inc. (TSX-V:UBN), one of the country’s first telecommunications companies to deliver Gigabit Internet service to the home, today announced the appointment of Mitchel Shore as Chief Marketing Officer. Shore will lead Urban’s marketing efforts to accelerate subscriber acquisition and continue to build the company brand as it expands its offerings and extends its network into new areas.
Shore brings to the position more than 30 years of experience in brand and marketing strategy, and a track record of building highly successful consumer brands. Shore was a founder and CMO of Yak Communications and was responsible for growing the company from inception to more than 1 million subscribers and a $157 million market cap in five years. In addition, Shore re-engineered the Dr. Bernstein Diet & Health Clinics brand to become Canada’s pre-eminent ‘weight loss’ organization, eclipsing American giants, Jenny Craig, Weight Watchers and others. Shore was a primary investor and marketing director in Mill Street Brewery, where he built the brand into the largest independent craft brewer in Ontario with over 35% market share. Mill Street Brewery was acquired by Labatt Breweries in 2015.
“We are fortunate to have Mitch join the Urban team,” said John Farlinger, Urban CEO. “With multiple exits in the 9 figures, he has the proven experience to quickly grow our subscriber base and build significant shareholder value in the process.”
“Urban is an unbelievable opportunity — I just couldn’t turn it down,” said Mitchel Shore. “Urbanfibre Gigabit speed Internet is a paradigm-shifting, behaviour-changing technology that will blow the world of Internet connected devices and lifestyle integrated technologies wide open. I can’t wait to help as many customers as possible get their hands on it.”
For more information about Urbanfibre Gigabit Internet or to request service in your building, please visit www.urbanfibre.ca.
ABOUT URBAN COMMUNICATIONS INC.
Urban Communications Inc. (TSX VENTURE: UBN) is a telecommunications company providing a full suite of Internet, voice, video and broadband application products over its 300 km. state-of-the-art carrier grade fibre optic network in Metro Vancouver and Victoria to commercial, residential and public sector customers. Urban has recently launched high-speed Internet service to residential and commercial subscribers on its network at 1,000 Mbps (1 Gbps).
Chief Executive Officer
Phone: (604) ) 763-7565
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