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hello, cupcake Switches to good natured® Plant-based Packaging, a Perfect Fit for Emerging Eco-policies


July 11, 2018

Vancouver, BCgood natured Products Inc. (TSX-V:GDNP) (the “Company” or “good naturedTM”), is pleased to announce that Tacoma-based cupcake shop, hello, cupcake has made the switch away from petroleum-based PET to good natured®’s plant-based materials.

For Allix Zemcik, owner of hello, cupcake, taking the proactive step to switch to good natured® plant-based packaging was about more than reducing petroleum based plastic pollution. Conscious of the additives commonly found in everyday food packaging, the switch allows Allix to reassure her customers that hello, cupcake packaging contains no BPAs, phthalates and other chemicals of concern: “The combination of design that enhances product visualization as well as the sustainable properties of good natured®’s food packaging made the decision to switch away from petroleum packaging a no brainer.”

Paul Antoniadis, CEO of good natured® added: “We’re very excited to be working with hello, cupcake, one of many small businesses that shares our commitment to better everyday packaging made from plants, not petroleum. With cities across North America introducing bans on single-use, non-biodegradable plastics, we have more opportunity to show new customers how the switch to plant-based materials is good for business and the planet.”

Local legislation at a city and state level is being introduced at an ever-increasing speed to curb the environmental effects of plastic pollution. Consistently voted as one of the most environmentally-conscious cities in the United States, Seattle has banned non-biodegradable plastic straws and utensils in bars and restaurants as of July 1st 2018. This new policy reflects consumer demand for more renewable materials and increases the drive for businesses to reduce their reliance on petroleum packaging and containers.

About good natured Products Inc.

With over 100 plant-based food packaging designs, 10 grades of bioplastic rollstock sheets, 30 home & business organizational products and a world class team of scientists, business builders and retailers, good natured® is producing and distributing one of North America’s widest assortments of consumer products and packaging made from the highest possible percentage of renewable, plant-based materials and no BPAs, phthalates or other chemicals of concern.

Committed to doing what’s right for the planet and right for business, good natured® is creating better everyday products® that combine cutting-edge bioplastic technology and the latest sustainable design features that not only look good, but maximize shelf space, drive incremental sales, enhance logistics and boost environmental benefits, all bundled up in a fresh and friendly brand.

For more information:

About hello, cupcake

Founded in 2007 by self-taught baker Allix Zemcik, hello, cupcake is Tacoma’s premier cupcake bakery. The concept for the shop began as a daydream long before cupcake bakeries were strip mall staples, and it blossomed over the course of countless conversations around the kitchen table that began with “If we had a cupcake shop …” Over

the years, hello, cupcake has become a fixture in the Tacoma community and a must-stop destination for locals and tourists alike.

hello, cupcake believes cupcakes should be simple, elegant, and delicious, and it’s with this in mind that they meticulously craft every cupcake, every day using only the finest ingredients.

For more information:

On behalf of the Company: Paul Antoniadis – Chief Executive Officer and Board Director Contact: 1-604-566-8466

Investor Contact:
Caleb Jeffries
Kin Communications

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibilities for the adequacy or accuracy of this release.

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