Titanium Transportation Group Inc. (TSX-V:TTR) is an early adopter of a Blackberry fleet-tracking service, known as Radar. The $400 Blackberry boxes collect and transmit information on movement, temperature and physical contents of Titanium’s 1,300 truck trailers. An article by Reuters notes that a visit to Titanium Transportation helps explain why Blackberry’s stock is once again on the up in Canada.
BOLTON, Ontario — A visit to trucking firm Titanium Transportation helps explain why BlackBerry’s stock is once again a darling in Canadian markets, having soared 70 percent in two months.
Nestled in an industrial area some 50 kilometers north of Toronto, the trucker is an early adopter of a new BlackBerry fleet-tracking service known as Radar, which uses $400 boxes to collect and transmit information on movement, temperature and physical contents of Titanium’s 1,300 truck trailers.
Efficiency gains tied to Radar should allow Titanium to get maximum utilization of its fleet, positioning it to cut the number of trailers by five percent and also reduce labor costs, company executive Marilyn Daniel told Reuters.
“Time is everything in our world,” she said. “Being able to tell a driver where exactly a trailer is as opposed to having a driver search through a yard for sometimes hours has been a definite improvement.”